The market is set for the rise of NFT initiatives that come from the down-to-earth demand.
Earlier this year, a surge in the trading value of NFT creations caught the attention of investors all over the world. But is this latest investor craze worth these impressive valuations?
The blockchain NFT market contains many types of players, including individual artists/creators, collectors, individual investors, technology companies, and innovative product companies. Each type tries to harness appropriate values in different approaches.
Investors are quite sensitive to new investment channels. …
Blockchain solutions are setting a new foundation for microinsurance. The goals are simplifying the claiming process and approaching more customers.
Microinsurance models with small premiums are very beneficial for low-income people, mostly farmers in developing countries. However, both the insurance companies and the farmers showed little interest in this model due to factors such as low-profit margins, high operation costs, and complex payment processes.
Some analysts believe that the growth of digital transformation and blockchain solutions is bringing new opportunities to turn microinsurance into a new phase. …
Some consider Non-fungible token “a modern Holland tulip fever”. Indeed, in early April, an NFT artwork was sold for more than $69 million through auction.
“Artists have been using hardware and software to create artwork and distribute it on the internet for the last 20+ years but there was never a real way to truly own and collect it… With NFTs that has now changed.”, said Mike Winkelmann. Mike is the owner of the NFT artwork “Everydays: The First 5000 Days” — which was sold for more than $69 million in early April this year.
In the past…
Regardless of any hype about the security of blockchain, enterprise blockchain platforms should never ignore the necessary security measures.
Many people are assuming that the security of the blockchain is for sure from the beginning. However, a blockchain platform is a software with code, and code can be hacked. Therefore, developing security solutions in parallel with blockchain solution development is essential.
Synopsys has shown much interest in enterprise blockchain platforms in terms of the cybersecurity space.
Synopsys is a technology company with the world’s most advanced technologies for chip design, verification, IP integration, and software security and quality testing. …
Blockchain traceability solutions can be the answer to the coffee supply chain’s equality. How will companies benefit from the technology?
According to the International Coffee Organization (ICO) latest report, the global coffee industry liberalization over the past three decades has resulted in a significant increase in supply chain trade. In particular, the coffee supply chain is increasingly associated with specialization and high efficiency. The solid and close relationship between the members involved is also a highlight of the industry.
Coffee is the largest segment in the Hot Beverages market and is expected to hit global sales of US $585 billion…
Blockchain traceability solutions will help fashion businesses track and control their supply chains with transparency, security, and reliability.
Fashion brands are looking for different ways to reach and impress their customers. It’s not just about designing and selling to customers something to wear to assert the position in the fashion world.
Many factors strongly influence the fashion industry trend: the increase in brand awareness, concern about the origin, product quality, and the environment-friendliness of the manufacturing process.
Besides, to accelerate the speed of bringing products to market, effective supply chain management is the key due to separate functional units. …
How will enterprise blockchain platforms address the change due to the Covid-19 impact? Some predictions are on top of the discussion in 2021.
Although the future is very unpredictable, Covid-19 has undoubtedly fueled the rapid growth of digitalization in 2020. Over the past year, many organizations have had to change their survival plans and reorientate the strategy. In 2020, enterprise blockchain platforms also suffered from the pandemic effect when investment budgets for new projects of many businesses were cut off.
In 2021, while covid-19 will continue to be the central driving force of the forecasts for the world’s development trends…
Digital ID solutions make traveling through the airport more enjoyable and boost up passengers’ trust in airline services.
Time-saving, fast procedures, and safety are the airline industry’s criteria as well as strengths compared to other transportation types. Check-in, security checks, and dwell times will determine the overall experience of passengers.
From distributing tickets on different online channels to pre-check-in by mobile devices to the airport’s design and layout, the airline industry strives to shorten check-in time and increase the level of passengers’ “relaxation”.
While security and authentication checks are required and cannot be cut down due to the security factor…
Best loyalty programs mean understanding customer habits through their data will help businesses serve their customers best with less effort.
Loyalty programs are not just about rewarding customers. All best loyalty programs meet the requirements of a sophisticated tool to track every transaction between customers and brands, thereby better understanding buyers’ habits and needs.
Therefore, customer data is currently at the forefront of the strategic program of all loyalty programs. Strategic marketers need to analyze customer profile data to understand customers, their motivations for action, and what brings them back to the business.
Retail marketers have to analyze many types…
Identify important loyalty metrics during the pandemic post period. Explore blockchain loyalty programs to improve customer retention rate.
Retailers have struggled to assess loyalty services’ effectiveness using their typical metrics by the end of fiscal 2020. However, after the pandemic, the business landscape has changed drastically. Consumers buy for many reasons, in various ways, and are more careful than ever before with their spending.